Back in the ’80s, Michael Jackson promoted Pepsi, and in the early 1990s, Ray Charles did it. Now both late music legends will appear on limited-edited Pepsi cans as part of the company’s Pepsi Generations Summer Music campaign.
The King of Pop’s can features a graphic of an iconic shot of Jackson in a red jacket and white t-shirt. Charles’ can depicts the soul/R&B icon grinning widely while wearing a blue tuxedo.
A third new Pepsi can features the likeness of pop star Britney Spears, based on a still from her 2000 “Joy of Pepsi…for those who think young” commercial.
The special cans will be sold for a limited time this summer and will be available at major retailers across the U.S. in regular Pepsi and Diet Pepsi 20-ounce and 12-ounce 12-packs and 24-packs.
The summer campaign will also feature exclusive music experiences and fan activations.
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